Shown on the wayfinding screens in the 1st and 2nd floor lobby of the Jewish Museum for In Response: Unorthodox Bagel Direct mimics the current design of the museum’s wayfinding screens, providing a fantasy-driven set of directions through the museum. It takes the image of a shimmering bagel and lox from Russ & Daughters as inspiration for a tragic, erotic, & slapstick food tutorial.